For residential ambitions of all calibres — WHITEFOX’s expertise lies in marketing property, from project visions to fully formed residences. Working collaboratively with developers, and taking cues from the architecture, interior, and landscape design, we apply our extensive market knowledge to connect with prospective buyers. Bringing original ideas to life-size, the WHITEFOX team understands exactly what resonates with a project’s core audience, then tailors messaging and marketing to cut through a competitive landscape. The difference it makes? You’ll see when you drive past a WHITEFOX hoarding.
Marketing & Sale
Marketing only
Sale only
THE DEAL:
LOOKING TO BUY
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Hampden
2a Hampden Road, Armadale
THE DEAL:
Sale only
OBVIOUS:
Due for completion early 2023.
Designed to be lived in by highly acclaimed Rob Mills Architecture, Hampden is a collection of nine residences in Armadale, a tightly held suburb in Melbourne’s south-east. WHITEFOX has the honour or presenting G01 and G02, as well as the Sub-Penthouse to the market.
St Moritz
14-16 The Esplanade, St Kilda
THE DEAL:
Sale only
OBVIOUS:
Transacted the highest figures in Australia.
A GurnerTM project, St Moritz comprises 120 apartments across three buildings with stunning beachfront views and amenities of unmatched calibre. Completed in 2022, WHITEFOX sold the highest dollar amount of apartments out of any agency in Australia.
Sunday
81 Hawksburn Road, South Yarra
THE DEAL:
Marketing & Sale
OBVIOUS:
Sold out mid-construction.
Sunday comprises a collection of seven luxury residences in the heart of South Yarra’s vibrant postcode. Crafted by DKO Architecture, Mim Design, Eckersley Garden Architecture, and marketed by WHITEFOX with storytelling crafted by WHITEFOX Marketing, Sunday encapsulates that distinct inner-city weekend feeling — slow starts, relaxed routines, and all. Through considered marketing materials and targeted campaigns, WHITEFOX presented Sunday, the lifestyle, and the opportunity to an audience that saw the value in exactly that.
CLENDON
763 MALVERN ROAD, TOORAK
THE DEAL:
Marketing & Sale
OBVIOUS:
Construction is underway.
Living in Toorak comes with a set of expectations. Living at Clendon Toorak inspires new ones. A collaboration between Bruce Henderson Architecture and Interiors, First Melbourne, and WHITEFOX together with WHITEFOX Marketing, Clendon comprises 13 luxury residences across four levels in one of Melbourne’s most prestigious neighbourhoods. Establishing a new level of sophistication — from design vision to collateral presentation — Clendon redefines quality of life in every aspect imaginable.
Soho
442-446 Malvern Road, Prahran
THE DEAL:
Marketing & Sale
OBVIOUS:
75% sold off the plan.
Presenting an effortless lifestyle in the exclusive Hawksburn village, Soho is designed to an exacting standard by Telha Clarke Architects. WHITEFOX Marketing crafted a story around sophisticated convenience and local connection to complement the luxurious fit-out with a campaign equally as compelling. The result? WHITEFOX marketed and sold 75% of the 15 residences prior to project completion. Now fully formed, the remaining residences are selling via private negotiation, and are supported by tailored digital campaigns.
No. 6
6 Sydney St, Prahran
THE DEAL:
Marketing & Sale
OBVIOUS:
Record breaking penthouse sale.
A building structure carefully disguised as an organic sculpture, No. 6 Sydney Street is a collection of 15 luxury residences. Designed by Wood Marsh Architects, developed by V Leader and landscaped by Eckersley Gardens, WHITEFOX has sold the majority of the apartments off-the-plan including the record sale of the Penthouse for $8,328,459.