Rob and his brother Andrew took GRAYA from a single ute to a team of more than 120, with 16 projects and a multibillion-dollar pipeline across Brisbane and the Gold Coast. Rob still has a hand in the names, positioning, content and campaigns. If you follow GRAYA, you know what that looks like. You recognise the aesthetic before you see the name. Even if you’re miles off buying, you still want to see what they do next.
WITH THE FOX: Rob Gray
Podcast
Rob and Marty have known each other long enough to ask the questions that usually come after the cameras go off.
They’re longtime friends and now business partners in WHITEFOX Queensland. You can hear that history in the Season Three opener of WITH THE FOX. When one gives an answer, the other knows enough about how he works to push him on it.
Rob calls social media “a third arm”. He’s thinking about who’ll live in a property and how to introduce it long before the reveal. Marty shares that instinct. It’s part of what connects GRAYA and WHITEFOX Queensland. The way a property is introduced shapes what buyers understand about it before they walk through the door.
Across the episode, two founders who’ve built businesses in different parts of the property industry compare notes on hiring for growth, protecting the standard as the team gets bigger, and knowing which risks are worth taking. They get into design, too. Marty makes the case for measuring luxury in cubic metres. Two homes can have the same floor area and feel completely different, depending on the ceiling height, the proportions and how the rooms open into one another.
The best conversations are the ones you wish you’d been in the room for. This time, Marty and Rob left the cameras rolling.
Watch or listen to the full WITH THE FOX podcast with Rob Gray on all streaming platforms.
https://open.spotify.com/episode/6Z0GYWol8pYHiVUt5x0wYy?si=94d759a16baf425d
