Marty Fox

As founder and CEO of the brand, he’s surrounded by a sounding board of cultivated business operators to help continue to push WHITEFOX to new territories of excellence. After 7 years of success in Melbourne, 2023 saw the brand launch into the New Zealand market, creating a truly international boutique real estate brand. Come 2025, the brand has opened further operations in Perth, Adelaide, Brisbane and the Gold Coast - with more to come - as its sphere of influence expands.

Beyond the business and real estate industries, Marty has also extended his influence to our television screens. In his inaugural season as a judge on Channel 9’s The Block, Marty made an unforgettable impression. With his vast experience and keen real estate acumen, he not only made an immediate impact but also showed viewers the transformative power of his insights. Now a permanent judge on the show alongside Shaynna and Darren, Marty’s presence has redefined the very essence of the show, making him a fan favourite and a guiding light for aspiring real estate enthusiasts.

Marty is renowned for his impeccable style and having dropped the traditional suit and tie look synonymous with real estate he’s always immaculately dressed, setting the standard for professionalism in every endeavour he undertakes. Additionally, he’s been approached for partnerships with brands such as Hugo Boss, Range Rover, and BMW – illustrating his power as a brand ambassador.

In the digital sphere, Marty is a trailblazer with a robust social media presence of almost 30 thousand followers. His online platforms serve as a hub of inspiration, where he shares his expertise, insights, and glimpses of his exciting journey. Through his engaging online presence, he has not only expanded his reach but also become a source of motivation for countless individuals aspiring to make their mark in the real estate and business world.

As a dedicated father of three, a serial property flipper, and a respected figure of success, Marty embodies the perfect balance of passion, dedication, and innovation. Under his guidance, WHITEFOX continues to soar to unprecedented heights, influencing the industry and inspiring the next generation of real estate and business leaders.

Recognised on the AFR Young Rich List and as a CEO of the Year finalist in 2025, Marty is also a respected thought leader in property, entrepreneurship, and brand growth, sharing strategic insights with a growing audience and inspiring the next generation of agents and entrepreneurs.