One Year of WHITEFOX Brisbane

It’s been one year since WHITEFOX entered the Brisbane market and we’ve done more than make an entrance, we’ve made an impact. Since opening in September 2024 under the leadership of Sales Director Philip Rand, the trajectory has been clear: immense growth, unshakable momentum, and results that speak louder than words.

For CEO and founder Marty Fox, the decision to launch WHITEFOX in Brisbane was as much personal as it was professional. “Brisbane was a combination of a professional opportunity but also a personal joy,” Fox shared in an interview with Rob Gray, Co-Founder of GRAYA™. “It’s actually the heartbeat of what I see Queensland being.” That personal conviction has fuelled a business decision that has already reshaped the city’s luxury market.

It was, fittingly, Rob Gray who introduced Fox to Rand. For GRAYA™, real estate was the missing piece of the puzzle. For WHITEFOX, Brisbane represented the chance to partner with one of the most forward-thinking developers in the country. Together, the collaboration has been nothing short of dominant.

Take Kloud by GRAYA™. The Penthouse – sold by WHITEFOX for $9,100,000, this didn’t just set a benchmark, it set the tone. A statement that when GRAYA™ builds and WHITEFOX sells, the market takes notice. And this is only the beginning of what that partnership will deliver.

Rand has built a team that reflects both energy and expertise, with Jess Tinsley, Jordan Curtis, Luke Osborn, Leslie Ow, Thomas Rohm-Hurford, Jordan Good and Caroline Humbert redefining what buyers and sellers expect from the Brisbane market. From day one, this wasn’t about playing by the existing rules, it was about rewriting them.

The results? In just 12 months, WHITEFOX Brisbane has transacted more than $266 million in property and delivered $14.5 million in advocacy sales. Residential results averaged over $3 million, while projects pushed the bar higher again, with an average price above $5.5 million. Add to that a $947 million project pipeline, and the numbers are undeniable. But beyond the statistics lies the bigger story: a team that has introduced a sharper, more sophisticated approach to luxury real estate in a city ready for disruption.

And this is just the first chapter. With momentum building, a pipeline of landmark projects, and a team hungry to keep pushing boundaries, WHITEFOX Brisbane isn’t simply in the market – it’s leading it. The message is clear: we came to Brisbane to redefine the game. 

One year in, the foundation has been set, and this is only the start.