Launching Enclave by GRAYA.

ENCLAVE BROADBEACH LAUNCH: AHEAD OF THE CURVE

There was nothing traditional about the recent launch of Enclave by Graya™ – and that was the point. Held on the rooftop of The Oxley in Nobby Beach, the event brought together early purchasers, collaborators, and local industry to get a first look at one of the most anticipated residential projects on the Gold Coast.

Hosted by GRAYA with support from Hugo Boss and Bentley, the venue – Sueño, perched above WHITEFOX Gold Coast’s office – mirrored the development’s ethos: meticulously designed, coastal-inspired, and executed with confidence.

A DEVELOPMENT WITH CLEAR INTENTION

Marking GRAYA’s tallest multi-residential tower to date, Enclave is a vertical embodiment of the team’s design philosophy: sharp lines, premium materials, and uncompromising liveability. Slated for completion in November 2026, the project has already drawn significant attention for its trophy sky homes – upper-level residences boasting uninterrupted ocean views and owner-occupier-focused layouts.

With just one residence per floor in the upper tier, each home prioritises privacy, natural light, and seamless indoor-outdoor flow, transcending traditional apartment living. The project reflects GRAYA’s signature approach, seen in their luxury houses, applying the same exacting standards to finishes, design, and liveability.

WHITEFOX PRESENCE & TEAM PROJECTS

While GRAYA led the evening, WHITEFOX Real Estate played a pivotal supporting role. CEO Marty Fox attended alongside the Projects and HQ team, while Shura Taft, Head of Content and Media, emceed the evening.

Brothers Andrew Gray and Rob Gray were interviewed alongside Fox, about the intricacies of the project, the decisions behind the position and development profile and timelines for the build. They were quick to point out that, as both the developer and the builder, they retain complete control over every facet of the project, a point of difference from traditional residential tower builds.

Spearheaded by WHITEFOX Projects’ Phillip Rand and Jessica Tinsley, the project has already gained strong momentum with strong early sales results soon to be announced. The team’s expertise in major developments and marketing strategy underpins Enclave, bolstered by creative execution and targeted buyer engagement.

A ROOM THAT KNEW WHAT THEY WERE LOOKING AT

The crowd reflected the calibre of the development – comprised of early purchasers, collaborators, and stakeholders who understood both the design intent and long-term positioning of Enclave within the Broadbeach market. It was a curated list of guests who were all keen to be up close and personal with the regions most exciting new project.

Attendees seized the chance to connect directly with the developers, architects, and sales team, ensuring every query, from investment potential to design specifics, was addressed.

REAL ESTATE MEETS IMMERSIVE TECH

Through RenderedReality’s 3D headset experience, guests on the night had the opportunity to walk through each residence, experiencing the flow, scale, and detail in real time. It was a shift away from static renders, helping ground the project’s vision in something people could step into.

LOOKING AHEAD

With delivery on track for late 2026, and strong enquiry from buyers seeking rare, high-spec coastal residences, Enclave is already delivering on its early promise. The trophy homes are the headline, but the full building carries the same level of intent.

And if the launch was any indication, it’s a project that knows exactly what it’s doing – and who it’s doing it for.